Mel Koss is a dynamic GTM strategist and commercial storytelling lead based in Israel, working directly with founders across AI, deep tech, B2B SaaS, and consumer tech. With 10+ years cutting her teeth inside Israeli startups including Yotpo, Zencity, and DoorLoop, Mel has lived every stage of the commercial journey from zero to scale, across product, marketing, and growth. A mentor at Road2 Haifa accelerator and Nevo Network alumna, Mel is embedded in Israel's most forward-thinking founder and tech communities, as well as across GEOs including APAC, the US, and Europe. She helps founders build the commercial story that makes their company understandable, credible, and easier to buy from — especially when the product is complex, the market is shifting, or the team is mid-pivot. Services include GTM strategy, commercial narrative architecture, product marketing, positioning, content strategy, and AI visibility for B2B tech. Key clients include founders across AI, deep tech, B2B SaaS, and consumer tech. Website: melkoss.co LinkedIn: linkedin.com/in/melkoss